'Cross The Breeze

Apple faces suit over iPod-iTunes link

As if its options woes weren't trouble enough, Apple Computer Inc. said Friday it is facing several federal lawsuits, including one alleging the company created an illegal monopoly by tying iTunes music and video sales to its market-leading iPod portable players.

LONG TAIL: The frustrating chase of the long tail

I'm beginning to have my doubts about Chris Anderson's long tail, the proposition that cultural boutiques can make a living on the internet.

2007: The End Of The Page View

Recently there was 'big news', Myspace had passed Yahoo! in monthly page views. I put the words big news in quotes because it really wasn't as big news as it was made out to be.

THE AVATAR HAS NO CLOTHES: IBM marketer questions Second Life

Ah, Clay Shirky's relentless exposure of the hype around Second Life, in these pages, seems finally to be shaking the clueless confidence that corporate marketers have had in the virtual world.

Microsoft Switches to Behavioral Targeting with Hotmail

Microsoft has begun boosting its value to advertisers with behavioral targeting technology on its Hotmail free email service and other MSN properties, according to the Wall Street Journal.

XBox up on downloads

In a topsy-turvy year for the digital download biz, a videogame service in just a few million homes is ending 2006 with more momentum than the world's biggest e-tailer. The relative success of video downloads on Microsoft's Xbox Live and disappointment of Amazon.com's Unbox poin …

Friday Fun: The Best Stories Of 2006 That Shouldn't Have Happened! » Connected Internet

It's coming up to that time of the year, when everyone starts writing reviews of the last 12 months.

DIGGBAIT: The 8 People You Meet on Digg

Digg may not be heaven, but it's sure damn close. If you enter this big weird world of Diggers, submitters, and buriers, you'd better know who you're dealing with.

Microsoft Makes WPF Free To The Competition

Microsoft has done something shocking, even to me: They are making the Windows Presentation Foundation available to everybody else.

SBS Broadcasting Appoints Bart Becks As Senior Vice President New Media

SBS Broadcasting Sarl announced today the appointment of Bart Becks (34) as Senior Vice President New Media of SBS Broadcasting Group, with a start date of January 1, 2007. The announcement was made by Patrick Tillieux, acting Chief Executive Officer of SBS Broadcasting Group.

Marketing Should Underpromise and Overdeliver

I'll probably catch some flack from this post, but after 20 years in business I can tell you that one of the worst things you can do is break a promise. Once an expectation is set, no matter how absurd or trivial, failing to meet it is damaging to your business reputation.

Global online adspend is set to grow seven times faster than offline

Global online adspend is set to grow seven times faster than offline sectors during 2007, according to latest figures published by ZenithOptimedia.

Habbo expands into social networking with Habbo Home

Habbo, the brand behind virtual world Habbo Hotel, has expanded its web community with the launch of a social networking feature, Habbo Home.

How to Build a User Community, Part 1

Most user communities take a typical path--the newbies ask questions, and a select group of more advanced users answer them. But that's a slow path to building the community, and it leaves a huge gaping hole in the middle where most users drop out.

Pandora powers revamped MSN radio

MSN has quietly re-launched its online radio service, backed by popular internet radio service, Pandora.com a music recommendation engine, which allows users to create custom radio stations and discover more artistes and songs, according to the users' taste in music.

Why I hate viral marketing

I hate viral marketing. At least, I hate the concept. The concept sucks because it primarily refers to spread. Something went viral, hence someting reached a big audience thanks to Word-of-mouth effects.

Fake News Story Games Thousands of Digg Users

A Reuters news story alleges that Sony is recalling its brand new Sony Playstation 3 console. Problem is the game's on us. This story is fake and it fooled hundreds of digg users yesterday and arguably thousands more who clicked on the link. You can read how it was done here.

Blogs becoming force in advertising

LONDON (Reuters) - Blogs are becoming a force to be reckoned with as a means of advertising products, according to a survey.

Microsoft launches Google Earth killer

Microsoft is about to upgrade its mapping product, Live Local, to Microsoft Virtual Earth, a competitor to Google Earth (See news story here). We got a live preview of the product a few days ago and will have a hands-on review shortly. These impressions are based on the demo.

12 Consumer Values for Your Wall

The next time you work on a major marketing or interactive initiative—ask yourself this question: "Is what I'm doing hitting at least some of the consumer values on this list"? The 12 Consumer Values to Drive Technology-related Product and Service Innovations was created …

P&G Shakes Up Ad Budget, Favors Media That 'Work Harder'

THE ADVERTISING BUDGET OF THE world's biggest advertiser is in flux. During a third quarter earnings briefing with Wall Street analysts, A.G.

Click Fraud Concern Mounts

The meteoric rise of search engine marketing (SEM) has been well documented, but few marketers have been willing to discuss the growth of click fraud. But that is changing.

Yahoo Wants AOL, Might Itself Be Acquired · MarketingVOX

Both Yahoo and Time Warner have apparently denied any direct talks, with a spokesman for the AOL parent saying "Time Warner has a new strategy for AOL and is not contemplating any deals," according to Fortune magazine (via Seeking Alpha).

Fall '06 Update Details

Looking for official details on the Fall Dashboard update? Check out the Newsflash (or the complete list of new features) just posted on Xbox.com then look for the update to head your way after 0200 PT Tuesday morning (What time is that in my time zone?.) If this whole 'update …

Thoughts on unconferences

People love unconferences like Foo Camp, Seattle Mind Camp (quick plug: tickets are on sale now), and Bar Camp, where the attendees make the content. Unfortunately, a common piece of feedback I hear is that they got more out of hallway conversations than the sessions.

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crossthebreeze

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Hi, my name is Kris Hoet and I use my Newsvine column mainly to share what I find interesting information on the web, mostly related to advertising, o …

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